How to Get Involved With Advertising and Public Relations in College
By: Olivia Gilliand
Like many universities across the country, Ohio University has no shortage of student-led publications and organizations for those interested in communications. However, finding relevant public relations and advertising focused clubs has proven difficult for many Strategic Communication undergraduates. Below is a list of my recommendations for students who want to get involved but don’t know how or where to start.
- Join your local PRSSA.
Public Relations Student Society of America is the collegiate chapter of PRSA (Public Relations Society of America). There are currently 400 active PRSA programs. This means your local PRSSA has access to exclusive internships, conferences, and job opportunities to help you broaden your network, build your resume, and hone your communication skills.
- Ask questions.
Collaboration is key in this industry. You are not going to, nor are you expected to, have all the answers right away. Do not be afraid to ask for help, clarification, or even just out of curiosity. Lean on your peer mentors and chapter leaders for guidance and learn from their experiences- they are there to help you get started. Starting now gives you more time to gain confidence and individual experience.
- Get creative
Because advertising and public relations is a vital part of any success organization, many student-led publications and organizations will have Advertising/ PR committees. Ask your campus newspaper to help raise advertising funds or promote their issue. Ask your college multimedia team for the opportunity to produce social media content for them. Good mentors will find a way to incorporate your ambitions and help you succeed. Remember, this is a learning opportunity- and we want you to succeed.
My First Semester in Scripps PRSSA
By: Olivia Gilliand
In the ever-evolving landscape of communication and mass media, the role of public relations has become increasingly important. As a first-year college student and a first-semester member of the Public Relations Student Society of America (PRSSA), my journey has been a dynamic exploration of the field, filled with learning, networking and personal growth. As a new student, transitioning from the theoretical classroom environment to the practical world of public relations was initially overwhelming. However, the structured events and workshops organized by PRSSA proved to be instrumental in bridging this gap.
While theoretical knowledge is important, Ohio University’s PRSSA recognized the greater importance of hands-on experience. The organization provided numerous opportunities for members to apply their skills in real-world scenarios. From organizing events to executing social media campaigns, these experiences were resume-enhancing and expanded my understanding of the practical aspects of public relations.
The organization’s commitment to fostering professional growth was evident in the diverse array of speakers it brought to campus. Industry professionals, alumni success stories and seasoned practitioners shared their insights, providing valuable perspectives on the multifaceted nature of the public relations field. Workshops on resume building, interview skills, and personal branding equipped me with the tools necessary to confidently explore the professional world.
One of the highlights of my first semester was the extensive networking opportunities facilitated by PRSSA. Monthly meetings, mixers, and conferences allowed me to connect with fellow students who shared a passion for public relations. Moreover, engaging with professionals during these events opened doors to mentorship possibilities and internships. PRSSA’s emphasis on networking extended beyond local chapters. The organization’s affiliation with the Public Relations Society of America (PRSA) provided access to a vast network of career opportunities and educational resources. Attending regional conferences allowed me to further my communication skills through diverse perspectives and ideas.
Beyond professional development and networking, PRSSA served as a supportive community. To outsiders, the PR and advertising industry can seem cutthroat. From day one, PRSSA welcomed me with open arms, providing a supportive community that shared my enthusiasm for public relations.The camaraderie among members fostered a sense of belonging and collaboration. Working on projects, sharing experiences, and navigating the challenges of the field together created a bond that went beyond the confines of the classroom. The mentorship programs offered by PRSSA further emphasized this sense of community. Establishing connections with upperclassmen and industry professionals allowed me to gain insights into the nuances of the profession and navigate the challenges that lay ahead through their experiences. Public relations is an inherently collaborative field, and PRSSA imitates this by fostering teamwork among its members. Working on group projects allowed me to appreciate the diverse perspectives and skill sets that contribute to successful campaigns. The camaraderie built within PRSSA not only made the learning experience enjoyable but also reflected the teamwork essential in the professional world of public relations.As my first semester with PRSSA comes to a close, I reflect on the transformative journey I’ve experienced. The knowledge gained, the connections established, and the skills sharpened have laid a solid foundation for my future in public relations. With a deeper understanding of the industry, enhanced professional skills, and a network of supportive colleagues, I am eager to continue my journey as a PRSSA member, confident that the lessons learned will be invaluable in the years to come. I am eagerly anticipating the semesters ahead and I am grateful for the opportunities, guidance, and community that PRSSA has provided. Reflecting on my first semester as a member, I can attest to the invaluable experiences, insights, and connections that have enriched my understanding of the dynamic field of public relations, propelling me toward a future in public relations with enthusiasm and confidence.
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